Sift / How it works
Process
How Sift works.
From scan to score in seconds. Here is what happens behind the scenes.
Collection
Public conversation scan
When you scan a product, the engine searches thousands of public discussions across Reddit, YouTube, forums, and review sites. It looks for the unfiltered truth that marketing hides.
Filtering
Spam and noise removal
Not all comments are real. Sift filters out bot spam, promotional affiliate links, and repetitive astroturfing patterns, to isolate authentic human experience.
Synthesis
The verdict
We synthesise the sentiment into a clear verdict. You don't get a generic 4.5 stars. You get specific issues and highlights extracted from real usage stories.
In the app
What you see
at the end.
A clear score, a summary of the top concerns and praises, and better alternatives when they exist. No reading required.
Johnson's Baby Powder 35 Poor
Independence
What we don't do.
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We do not accept payment to alter ratings
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We do not run ads inside the app
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We do not use paid or sponsored reviews